MCC Campaign Architecture

Client Case Studies

A deep dive into search strategies, campaign structures, and conversion paths deployed across our South Florida business verticals.

Vertical 1 • Active since 2024

Precious-Metals Retail (Cash-for-Gold)

This campaign targets local walk-in traffic for gold and silver buying storefronts. The primary goal is capturing immediate, high-intent local search queries to drive foot traffic.

Campaign Specifications

  • Campaign Types: Google Local campaigns + targeted Search campaigns.
  • Primary Conversions: Google Maps "Get Directions" click-throughs, click-to-calls, and store visit estimates.
  • Targeting Strategies: Geo-fenced radius around retail storefronts, plus Spanish-language search group subsets to address South Florida demographics.
  • Keyword Focus: sell gold hollywood, best jewelry buyer near me, cash for gold fort lauderdale.
Vertical 2 • Active since 2025

High-Security Vault Custody & Deposit Boxes

A highly niche B2C/B2B service offering private, bank-independent safe deposit boxes. The search volume is thin, but keywords command premium CPC values and require zero ad waste.

Campaign Specifications

  • Campaign Types: Exact Match Search campaigns.
  • Primary Conversions: Scheduled private facility tours booked via custom web appointment forms.
  • Targeting Strategies: Exact match bidding, extensive negative keyword lists to exclude standard bank storage inquiries, and targeting high-income zip codes.
  • Keyword Focus: private vault safe deposit box, high security vault custody, secure document storage.
Vertical 3 • Account Configured (Setup Phase)

Private Precious-Metals Dealer

Targeting high-net-worth investors purchasing physical gold and silver bullion. This account is configured under the MCC, with campaigns currently in preparation for launch.

Campaign Specifications

  • Campaign Types: Google Search + Performance Max campaigns (planned).
  • Primary Conversions: Lead inquiries, click-to-call duration thresholds, and offline transaction completions.
  • Targeting Strategies: Planned Custom Intent segments based on investment interest and search terms, plus retargeting lists.
  • Keyword Focus: Target search queries include bullion dealers, physical gold/silver purchasing, and numismatics.

Planned Expansion Areas (Not Yet Active)

Disclaimer: The following areas represent prospective verticals targeted for onboarding. No active accounts or campaigns currently exist in these categories under the MCC. They represent the primary technical drivers for requiring Google Ads API Standard Access.

E-Commerce & Retail Shopping

Planned integrations include syncing online storefronts (Shopify/WooCommerce) with Google Merchant Center using the ProductService to mutate feeds, and controlling product partitions via CampaignCriterionService.

Non-Profit (Google Ad Grants) Compliance

Planned compliance scripts utilizing the API (like AdGroupCriterionService) to run weekly audits, ensuring accounts adhere to Ad Grants policies (pausing keywords with QS < 3, alerting if account CTR drops below 5%).

B2B SaaS Marketing

Planned offline conversion uploads via ConversionUploadService to sync mid-funnel CRM milestones (e.g. qualified lead, demo completed) back to smart bidding models.

Marketing Services Management

Planned template deployments for service providers, automating localized service ads, and reporting cross-account metrics programmatically.

Tagging & Attribution Infrastructure

Google Tag Manager

Unified GTM container deployment across all three client domains. It standardized variable tracking for map clicks, outbound telephone calls, and form submissions to keep MCC conversion settings consistent.

CallRail Integration

Dynamic Number Insertion (DNI) deployed across client sites. CallRail captures the keyword click attribution (GCLID) and automatically reports phone conversions to Google Ads when calls exceed 180 seconds.

Offline Conversion Uploads

CRM invoice completions (such as completed bullion trades and vault rentals) are cross-referenced with stored GCLIDs and uploaded to the Google Ads API, tying actual revenue values back to bid strategies.